PARAGON STRATEGIES FORMS TO DEVELOP AND EMPOWER EMPLOYEES. San Francisco Holiday Inn Collection Benefits from Strategic Results Forum


Jerry Ervin
Paragon Strategies
Phone: 415-282-3476


San Francisco Holiday Inn Collection Benefits from Strategic Results Forum

SAN FRANCISCO, CA. 6 May 2003 In an effort to help mid-size to large organizations nationwide develop and empower employees, Paragon Strategies, a company specializing in Human Asset Development and Organizational Improvement has been established in San Francisco. Formed by veteran professional coaches, Lisa Betts-LaCroix, Michael Cooper and Jerry Ervin, the team offers a suite of developmental service offerings including the Strategic Results Forum, which has lead to the bottom line growth of San Francisco-based Holiday Inn Collection.

"The Strategic Results Form guided our sales team to achieving real results and actions plans," States Joey Deleon, vice president of sales, San Francisco Holiday Inn Collection. "Much of what I wanted to see our team accomplish was brought to the forefront with the help of Paragon Strategies. They were able to uncover over 30 issues, work through them and come up with solutions in just one day. This was a valuable tool for our hotel properties."

"We re Building Organizations through People'" adds Jerry Ervin, a Paragon Strategies partner. "In the current economy employees must be proactive. This may require polishing older skills or developing new ones to match competition, trends, and the volatility of the market."

About Paragon Strategies Partners:
Lisa Betts LaCroix has coached professionals, managers and business owners to increase sales, master communication and fully embrace and activate their success on the job and in life. Lisa is a member of the International Coach Federation and active with Coach University. She is a graduate of Circle in the Square Theatre School, Concordia University's Inter-related Fine Arts program and the founder of Elle Entertainment, Inc.

Michael "Coop" Cooper has worked side-by-side with CEOs, Presidents, Chief Marketing Officers and department heads of some of the world's largest corporations, nationally and internationally. With 10 years experience crafting company visions, strategies, product launches, marketing plans, business processes and company turnarounds, his experience in management and strategic development has allowed him to work with some of the brightest minds and most successful people in business today.

Jerry Ervin has worked with CEOs, small business owners & marketing professionals to help identify, plan and achieve personal and professional success. He has over 10 years of sales & marketing experience and has received numerous awards and acknowledgement for his work in the sales industry. The integration of understanding and experience in sales and coaching has allowed him to successfully work with a variety of organizations, managers and sales leaders in sales development, territory management and defining and actualizing goals.

About Paragon Strategies: Paragon Strategies is Human Asset Development Company, specializing in strategic development, leadership training and sales integration. The company was founded by Lisa Betts-LaCroix, Michael Cooper and Jerry Ervin and is based in San Francisco, California. For more information about Paragon Strategies, the company, please visit <>

Media Contact:
Jerry Ervin
Paragon Strategies
Office: 415.282.3476

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