The Art Institute of California - San Francisco Launches New Degree Program in Advertising

SAN FRANCISCO, CA February 20, 2004--The Art Institute of California – San Francisco (http://www.aicasf.aii.edu ) announced it is now accepting applications for its new Bachelor of Science degree program in Advertising. The twelve-quarter, 192 credit hour program is designed to provide graduates with the skills needed to work in art direction, copywriting, account supervision and other aspects of the field of advertising.

Unlike other schools that traditionally offer Advertising classes through a business department, the program at The Art Institute of California – San Francisco provides a solid art and design foundation combined with hands-on courses in numerous advertising-related subjects.

The program provides graduates with a foundation in critical thinking, design, advertising campaign, and business marketing skills needed to pursue a career in advertising. Students develop the creative and conceptual thinking and group awareness skills needed to produce design solutions. Courses include Fundamentals of Design, Form & Space, Digital Illustration, History of Media & Mass Communication, Color Theory, Typography, Branding, Storyboarding, Advertising Design, Advanced Advertising Campaigns, Advertising Sales & Ratings, Media Planning & Buying, Art Direction and several Portfolio courses. The program also features components in copy writing, public relations, consumer behavior, research, international marketing and management.

In order to develop a well-rounded knowledge base useful in creative careers, students also take general education courses in mathematics, social sciences, psychology, art history, philosophy and the humanities.

The program prepares students for entry-level positions with advertising agencies, design studios, marketing companies and departments, and production companies. Other career fields may include environmental design, commercial design, exhibition design and merchandising design. Students graduate with a portfolio of work designed to help them land an entry-level job in the field.

The Advertising curriculum was designed with input from advertising experts from throughout the West Coast and the United States. The school's faculty, many of whom are working professionals, provide students with real-world examples from the design and adverting profession. In addition, the school works with Program Advisory Committees for each of its programs to provide further input from industry professionals.

"This is a career-focused program offering a mix of art and design skills, creative problem-solving, team project work and business acumen needed to enter the advertising field," said Caren Meghreblian, Ph.D., Dean of Education at The Art Institute of California – San Francisco.

The Art Institute of California – San Francisco also offers internship opportunities, guest speakers from the industry, networking events at the school, student clubs and other amenities for students to get involved in their fields of study. The San Francisco Bay Area is home to numerous large and small advertising agencies, providing additional opportunities for networking and career opportunities for graduates.

Interested students may now apply for entry into the programs for this Spring quarter, which starts April 5, by calling (888) 493-3261, (415) 865-0198, emailing aisfadm@aii.edu or visiting http://www.aicasf.aii.edu for admission details.

ABOUT THE ART INSTITUTE OF CALIFORNIA – SAN FRANCISCO

The Art Institute of California – San Francisco is located at 1170 Market Street (at 8th) in San Francisco's Civic Center neighborhood. It attracts a diverse mix of students from throughout the Bay Area and the world. The school offers degree programs in Advertising, Graphic Design, Media Arts & Animation, Game Art & Design, Visual & Game Programming, Multimedia & Web Design, Fashion Design, Fashion Marketing & Management and Interior Design.

The Art Institute of California – San Francisco is one of The Art Institutes, with 30 education institutions located throughout North America, providing an important source of design, media arts, fashion and culinary professionals. The parent company of The Art Institutes, Education Management Corporation is among the largest providers of private post-secondary education in North America, based on student enrollment and revenue. Including the recent acquisitions of AEC and South University, student enrollment exceeded 58,000 as of fall 2003. EDMC has 66 primary campus locations in 24 states and two Canadian provinces. EDMC's education institutions offer a broad range of academic programs in the media arts, design, fashion, culinary arts, behavioral sciences, health sciences, education, information technology and business fields, culminating in the award of associate's through doctoral degrees. EDMC has provided career-oriented education for 40 years, and its education institutions have more than 150,000 alumni.





This article courtesy of http://49ercrazy.com/.
You may freely reprint this article on your website or in
your newsletter provided this courtesy notice and the author
name and URL remain intact.

Submit Your Article